If you’re not already familiar with an “Origin Story,” it’s basically the “Why” behind your business. It’s the story that’s at the root of everything you do and who you are. It illustrates your own personal story, including the challenges you’ve already overcome.
You may not even realize which story that is right now, and that’s totally fine.
But I’d bet money that you have one. And that it’s MUCH more powerful than you realize.
These stories share the moments that go past where you’re just making money. They paint a picture of who you are as a person. They qualify you as leaders and experts in your industries. And they turn you into the “guides” who is uniquely prepared to mentor your followers to success.
And when you share that story in a short documentary video format, you’re able to develop faster and deeper relationships with your prospects and followers than anything I’ve ever experienced.
It’s almost like you become a little bit like Oprah. And as your unique Origin Story Video plays on computer screens, phones, and tablets around the world, you create connections without even trying. With a compelling story and worldwide reach, it’s no surprise when you end up in a place like Forbes.